designed to introduce
a Crypto trading platform
The Design purpose
This is an informational website introducing a crypto trading platform. As a personal project, it showcases my full design process, reflecting how I apply them in professional work.
My design process
for an informational website
Step 1
Content Strategy and Planning
Define key messaging and selling points.
Identify target audience needs and pain points.
Structure the content to enhance clarity and engagement.
Step 2
Visual Direction and Moodboard
Establish the brand’s visual identity.
Define a consistent design language (colors, typography, imagery).
Align visuals with the emotional and strategic goals of the platform.
Step 3
UI/UX Design
Create intuitive layouts for effortless user navigation.
Enhance visual hierarchy with typography, color, and spacing.
Optimize buttons, forms, and interactions for clarity and conversions.
Ensure seamless accessibility and usability across all devices.
Integrate micro-interactions and animations for a fluid, engaging experience.
Step 4
Development in Framer
Implement the design into a fully functional website.
Optimize responsiveness and smooth animations.
Test for usability, speed, and performance across devices.
Step 1
Content Strategy & Approach
Key Selling Points – What Makes Our Product Strong?
Our crypto trading platform stands out due to its:
Global Reach: Available in 150+ countries, serving 30M+ investors.
Wide Asset Selection: Trade 500+ coins with deep liquidity.
High-Volume Trading: $1.54B+ in 24h trading volume, ensuring seamless transactions.
Beginner-Friendly Features: Simple onboarding, educational resources, and demo trading.
Advanced Security: Two-factor authentication, cold storage, and regulatory compliance.
Low Fees & High-Speed Transactions: Competitive pricing with instant order execution.
Exclusive Welcome Offer: Sign up to claim 200 tokens!
Target Users & Their Needs
Beginner Traders
Pain Points: Crypto feels complex, fear of loss, difficulty understanding market trends.
Needs: Easy-to-use platform, educational content, demo trading.
Solution: Step-by-step guides, intuitive UI, and beginner-friendly dashboards.
Advanced Investors
Pain Points: High fees, lack of real-time analytics, limited market depth.
Needs: Low fees, advanced charting tools, AI-driven market insights.
Solution: Pro trading tools, customizable dashboards, high-speed execution.
content structure
Based on the key selling points and target users' needs, I will define the website's content structure and the key information to be displayed.
Hero Section
Purpose: Builds Trust & Encourages Action
User Pain Points
Confusion about crypto trading and lack of reliable platforms.
Skepticism about security and legitimacy.
Overwhelmed by complex trading interfaces.
How This Section Addresses User Pain Points
Clear & inspiring messaging (Spearhead the Crypto Revolution → Encourages confidence).
Compelling visuals to establish credibility.
Powerful & Seamless Trading Experience
Purpose: Enhancing Usability & Engagement
User Pain Points
Complicated trading interfaces that are difficult to navigate.
Lack of essential tools for both beginners and experienced traders.
How This Section Addresses User Pain Points
Performance-driven stats (150+ Countries | 30M+ Investors) showcasing platform reliability.
Intuitive design preview to demonstrate a smooth, user-friendly interface.
Clear CTA ("Sign Up to Claim 200 Tokens") motivating users to start trading.
Products & Services
Purpose: Showcases What Users Need Most
User Pain Points
Need a simple and intuitive platform.
Lack of advanced tools for experienced traders.
How This Section Addresses User Pain Points
Explore Our Product & Services → Clearly presents features like tracking market trends, managing digital assets, buying & selling coins.
Different levels of trading tools for both beginners & experts.
Safe & Trusted Crypto Platform
Purpose: Ensuring Security & Reliability
User Pain Points
Concerns about platform security and potential risks.
Lack of knowledge and resources for confident trading.
Limited access to reliable support when needed.
How This Section Addresses User Pain Points
Trusted & Secure → Reinforces platform credibility with industry-standard security measures.
Educational Resources → Provides learning materials to help users navigate crypto trading.
Various Trading Tools → Offers features tailored for both beginners and experienced traders.
24/7 Support → Ensures users get assistance anytime they need it.
User Testimonials
Purpose: Social Proof to Overcome Skepticism
User Pain Points
Uncertainty about platform reliability.
Hesitation to invest without real success stories.
How This Section Addresses User Pain Points
What Our Customers Are Saying → Real user reviews establish credibility.
Showcases successful traders and their experiences.
Mobile Experience
Purpose: Convenience & Accessibility
User Pain Points
Need a seamless trading experience on mobile.
Limited access to real-time trading on the go.
How This Section Addresses User Pain Points
Download App To Explore More → Promotes mobile accessibility.
Highlights app features like real-time market updates, mobile trading tools.
Pricing & Plans
Purpose: Transparency & Flexibility
User Pain Points
Unclear pricing and hidden fees.
Need for flexible options based on trading levels.
How This Section Addresses User Pain Points
Choose The Perfect Plan For You → Offers transparent pricing and plan comparison.
Highlights low fees, VIP benefits, and premium features.
Frequently Asked Questions
Purpose: Answers Common Concerns
User Pain Points
Hesitation due to unanswered questions.
Need for quick solutions without contacting support.
How This Section Addresses User Pain Points
Frequently Asked Questions → Provides quick, clear answers to common user concerns.
Covers security, trading fees, withdrawals, and platform features.
Step 2
Visual Direction and Mood board
Brand Personality
professional, innovative, trustworthy and user-friendly
Color palette
Blue Gray Gradient
Trust and security
Blue-gray blends the stability of blue with the sophistication of gray, making it ideal for a professional and trustworthy brand.
Dark Blue
#090C15
Innovation and professionalism
Dark blue is a powerful symbol of trust, security, and stability, making it a go-to color for financial and crypto platforms.
Light Gray
#E9E9E9
User-Friendly and modern
Light gray acts as a neutral and minimalistic base, enhancing the clarity and readability of your UI.
Typography
Aa
Eudoxus Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Typeface Characteristics:
Modern & Geometric Design
Features a clean, geometric structure with well-balanced letterforms. Offers a contemporary look suitable for tech, finance, and digital platforms.
High Readability & Legibility
Open letterforms and consistent stroke width enhance readability. Works well across various screen sizes and digital interfaces.
Futuristic & Tech-Oriented
Has a subtle futuristic feel, aligning with innovation-driven industries like fintech and crypto. Pairs well with modern UI design elements, reinforcing trust and reliability.
Imagery & Graphics
Futuristic
Modern
Glassmorphism
metallic
Step 3
UI/UX Design
Typography hierarchy
Font size:
40px
Line height:
56px
Tracking:
-2%
Heading 1 Bold
Heading 1 Medium
Font size:
32px
Line height:
44px
Tracking:
-2%
Heading 2 Bold
Heading 2 Medium
Font size:
24px
Line height:
34px
Tracking:
0%
Heading 3 Bold
Heading 3 Medium
Font size:
20px
Line height:
28px
Tracking:
0%
Heading 4 Bold
Heading 4 Medium
Font size:
18px
Line height:
26px
Tracking:
0%
Heading 5 Bold
Heading 5 Medium
Font size:
16px
Line height:
24px
Tracking:
0%
Text 16 Bold
Text 16 Medium
Text 16 Regular
Font size:
14px
Line height:
20px
Tracking:
0%
Text 14 Bold
Text 14 Medium
Text 14 Regular
Font size:
12px
Line height:
18px
Tracking:
0%
Text 12 Bold
Text 12 Medium
Text 12 Regular
Select and tailor Imagery & Graphics
Interaction Design
Safe & Trusted Crypto Platform
What Our Customers Are Saying
Responsive Design
Step 4
Development in Framer
Component-Based Design
Build reusable UI components for consistency and efficiency.
Utilize variants and interactions for buttons, cards, and navigation.
Micro-Interactions & Animations
Enhance user engagement with subtle hover effects, transitions, and scrolling animations.
Use motion design to guide users and create a seamless experience.
SEO & Performance Optimization
Optimize images and assets for fast loading times.
Implement meta tags and alt text for SEO-friendly design.
Discover the Live Website
Experience the fully designed and developed website in action. Explore its intuitive interface and seamless interactions.
Other Projects
Let's talk!
Got a project in mind? Fill out the form to let me help you.
Email: updesigninvn@gmail.com